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Dot, and Swift maneuvered through them masterfully. Drake's IYRTITL release was initially a mess, briefly being released for free before being switched over to official sales channels and setting off a wave of conspiracy theories, but the label quickly had the album available universally and breaking records.
The mistake lies more in how those inevitable leaks are handled, and Cole, K. Cole, Kendrick Lamar, and Taylor Swift leak early, but leaks are so common now it's almost hard to view them as mistakes. Oops, our bad guys. It was a disappointing release by U2 standards, "only" going five-times platinum, although damage was likely minimized by the fact that the majority of album sales were still in physical format. The next truly major screw-up to come directly from an artist or label themselves happened in 2009 when Universal's Australian arm accidentally released U2's No Line on the Horizon album two weeks early. Within minutes supposedly secure streams of Kid A were flooding Napster, but the album still debuted at number one, perhaps even helped by the buzz generated by the leak. The next few years saw a succession of high-profile album leaks from everyone from 50 Cent to Fiona Apple, but at least those leaks were largely the result of hacker industriousness. But the worst? Ever?Īs Pitchfork outlined, the Wright Brothers of modern album release disasters happened in 1999, when Capitol Records decided to offer a stream of Radiohead's Kid A to select websites with apparently little understanding of the rip-and-upload culture's emerging power. Bluntly put, in 2016 there are more ways to fuck up worse than ever before, and this last week has seen the always groundbreaking Kanye West redefine what's possible when it comes to disjointed album releases. A single accidentally sent email could unleash an album globally in seconds. Those failings still happen, just ask Jeremih, but the digital age has increased the speed, scale, and consequences of mistakes to an almost terrifying degree.
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Its last big exclusive, Rihanna's new album, briefly put the Tidal iOS app near the top of the free download charts.I know we've all become used to ignoring hyperbolic statements that treat the present like the entire span of history-IT'S THE GREATEST MOST TRASHEST ALBUM OF ALL-TIME EVER AND INTO THE FUTURE-but in this case, I believe it really is accurate, although a bit misleading. For the vast majority of modern commercial music's history, let's say from the mid-'60s when albums first started to be sold until about 2000 when Napster first truly emerged, there were only so many ways to screw up an album release: under-shipping to stores, failing to properly promote, burying it by releasing it during the post-holiday lull. We'll also have to see how much interest this drives in Tidal's service. Not to mention which of its many album titles was the best (I was partial to Waves, myself). It technically did, in the form of a huge listening party at Madison Square Garden, but the album wasn't available to the masses on Friday as expected.īut following yesterday's performance on Saturday Night Live, West was finally ready to take the wraps off his creation - now we can stop paying attention to his ludicrous tweets and start debating over whether the album was worth the wait. It looks as though that "tweak the album until the last minute" strategy cause The Life of Pablo to be a little later than anticipated - West said the album would arrive on February 11th. Tidal's exclusivity period is planned to last for a week, both in terms of streaming and outright purchasing - we imagine most major streaming services will get the album this Friday, and you should be able to buy it from iTunes or Amazon then as well for a more reasonable price. It's undoubtably the biggest exclusive for the service thus far, though it's not entirely surprising given that he was one of the service's biggest supporters when it relaunched last year under Jay-Z's stewardship.
If you don't want to sign up for Tidal, you can also purchase a digital version for the eye-raising price of $20.
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But now the full album (18 tracks, with four of those considered "bonus tracks, if you're keeping count) is streaming exclusively on Tidal for the next week. West has been teasing the album on Twitter for weeks now, changing the title and adding tracks at will. Music icon (and owner of perhaps the weirdest account on Twitter) Kanye West has finally delivered his highly-anticipated new album, The Life of Pablo.